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ryeisenberg: ‘Don’t Be That Guy’ ad campaign cuts Vancouver sex assaults by 10 per cent in 2011 The Don’t Be That Guy program, which was developed in Edmonton and introduced recently in several Canadian cities, shifts attention from the victim to the offender. The emphasis of public education is not limited to how women can make themselves less vulnerable, he said. The campaign aims to reach men with the message that they should not be “that guy,” he said. Brilliant. Let’s get this in the States now, yeah? Wow. So simple and it gets the point across.

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  35. munichairdisaster reblogged this from somecrazydame and added:
    Sex without consent = Rape Let’s not beat around the bush here.